Privacy Policy
Han River Horticulture is committed to protecting the privacy and security of visitors to our online platform. This policy describes how we collect, use, and disclose information, and explains your rights regarding your information.
Information We Collect
We collect information you provide directly to us when you use our site, such as when you contact us, sign up for services, or request information. This may include your name, address, and any other details you choose to share.
We also automatically collect certain information when you visit our site. This includes technical information like your IP address, browser type, operating system, and information about your usage of our site, such as the pages you view and the time and duration of your visit. This information helps us understand how our site is used and how we can improve it.
How We Use Information
We use the information we collect for various purposes:
To provide, operate, and maintain our online platform and services.
To communicate with you, respond to your inquiries, and provide customer support.
To send you technical notices, updates, security alerts, and support and administrative messages.
To personalize and improve your experience on our site.
To monitor and analyze trends, usage, and activities in connection with our services.
To detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Han River Horticulture and others.
To comply with our legal obligations.
Legal Basis for Processing (for individuals in the European Economic Area and the UK)
Our legal basis for collecting and using your information depends on the specific context in which we collect it. We will collect information from you where:
We need the information to perform a contract with you (for example, to provide services you requested).
We have your consent to do so.
The processing is in our legitimate interests and not overridden by your rights (for example, to improve our services, for fraud prevention).
We need to process your information to comply with a legal obligation.
Data Storage and Security
We implement technical and organizational measures designed to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable, and we cannot guarantee the absolute security of your information.
Data Retention
We retain information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it or, if this is not possible (for example, because your information has been stored in backup archives), then we will securely store your information and isolate it from any further processing until deletion is possible.
Your Data Protection Rights
Depending on your location and applicable law, you may have the following rights regarding your information:
The right to access the information we hold about you.
The right to rectify inaccurate information.
The right to request erasure of your information in certain circumstances.
The right to restrict processing of your information.
The right to object to processing of your information.
The right to data portability.
The right to withdraw consent at any time where we rely on your consent to process your information.
The right to lodge a complaint with a supervisory authority.
To exercise these rights, please contact us using the details provided below.
Cookies and Similar Technologies
Our site may use cookies and similar tracking technologies to collect and use information about you. This is done to understand site usage, improve your experience, and provide certain functionalities. You can control the use of cookies through your browser settings.
Third-Party Links
Our site may contain links to other websites not operated by us. We are not responsible for the privacy practices of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.
Changes to This Policy
We may update this policy from time to time. Any changes will be effective when posted on this page. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this policy or our data practices, you can contact Han River Horticulture:
Han River Horticulture
152 Teheran-ro, 10th Floor
Seoul, Gangnam-gu, 06236
South Korea